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	<title>Comments on: Future of movies</title>
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		<title>By: steren</title>
		<link>http://blog.steren.fr/2011/01/19/future-of-movies/#comment-79</link>
		<dc:creator><![CDATA[steren]]></dc:creator>
		<pubDate>Mon, 24 Jan 2011 11:53:49 +0000</pubDate>
		<guid isPermaLink="false">http://blog.steren.fr/?p=68#comment-79</guid>
		<description><![CDATA[&lt;a href=&quot;http://techcrunch.com/2011/01/23/impossible-software-is-this-what-the-future-of-video-advertising-looks-like-tctv/&quot; rel=&quot;nofollow&quot;&gt;Impossible Software – Is This What The Future Of Video Advertising Looks Like?&lt;/a&gt; I told you so :)]]></description>
		<content:encoded><![CDATA[<p><a href="http://techcrunch.com/2011/01/23/impossible-software-is-this-what-the-future-of-video-advertising-looks-like-tctv/" rel="nofollow">Impossible Software – Is This What The Future Of Video Advertising Looks Like?</a> I told you so <img src='http://s0.wp.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Steren</title>
		<link>http://blog.steren.fr/2011/01/19/future-of-movies/#comment-77</link>
		<dc:creator><![CDATA[Steren]]></dc:creator>
		<pubDate>Wed, 19 Jan 2011 09:49:10 +0000</pubDate>
		<guid isPermaLink="false">http://blog.steren.fr/?p=68#comment-77</guid>
		<description><![CDATA[Nice marketing experiment from BMW. Do you know if it&#039;s legal to use sort of subliminal images in commercials?

I never believed in smells or physical effects in theaters.  We&#039;ve been imagining them for years and they still aren&#039;t here today (except in theme parks). From what I tested, I find them very &quot;cheap&quot; (not subtle at all), but this can change.]]></description>
		<content:encoded><![CDATA[<p>Nice marketing experiment from BMW. Do you know if it&#8217;s legal to use sort of subliminal images in commercials?</p>
<p>I never believed in smells or physical effects in theaters.  We&#8217;ve been imagining them for years and they still aren&#8217;t here today (except in theme parks). From what I tested, I find them very &#8220;cheap&#8221; (not subtle at all), but this can change.</p>
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		<title>By: Guillaume</title>
		<link>http://blog.steren.fr/2011/01/19/future-of-movies/#comment-76</link>
		<dc:creator><![CDATA[Guillaume]]></dc:creator>
		<pubDate>Wed, 19 Jan 2011 05:53:53 +0000</pubDate>
		<guid isPermaLink="false">http://blog.steren.fr/?p=68#comment-76</guid>
		<description><![CDATA[I don&#039;t believe your note. You should have posted it on November or used our already existing Beansight platform.
:-)
By the way, great thoughts. Especially about the dynamic content. It could completely change the way of monetizing a movie.
I also wonder if there couldn&#039;t be more effects to increase the immersion (smells, moving seats, wind...)

What about this BMW spot? http://www.youtube.com/watch?v=GR_vDq2iXJ4&amp;feature=player_embedded#!]]></description>
		<content:encoded><![CDATA[<p>I don&#8217;t believe your note. You should have posted it on November or used our already existing Beansight platform. <img src='http://s0.wp.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /><br />
By the way, great thoughts. Especially about the dynamic content. It could completely change the way of monetizing a movie.<br />
I also wonder if there couldn&#8217;t be more effects to increase the immersion (smells, moving seats, wind&#8230;)</p>
<p>What about this BMW spot? <a href="http://www.youtube.com/watch?v=GR_vDq2iXJ4&#038;feature=player_embedded#" rel="nofollow">http://www.youtube.com/watch?v=GR_vDq2iXJ4&#038;feature=player_embedded#</a>!</p>
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